There is currently a great opportunity for the diffusion of the use of satellite information and services. Potential users are keen to innovate and innovation is recognised as the key to economic recovery. Pioneering public and private organisations have already adopted satellite information and services. Rapid and sustainable measures are necessary to incentivise and support more end-users to follow suit. This will allow the formation of a well-developed core user pool with a critical size to trigger the emergence of a market for satellite services, and ensure Galileo and GMES services fully deliver the expected benefits to society.