The Tokyo Olympics of 1964 were the first in history to be broadcast directly via satellite. The Telstar1 was the world’s first active communications satellite and the world’s first commercial payload in space. For the first time, pictures of world events could be transmitted globally within minutes.

Satellites play an important role in sport entertainment and live broadcast. They enable the seamless transmission of live sports events to audiences worldwide, ensuring global reach and accessibility bringing the excitement of sports to fans everywhere. Enabling a reliable signal transmission, ensuring uninterrupted broadcasts, satellites also facilitate the real-time delivery of data and statistics, enhancing viewer engagement. In this first webinar episode, the discussions will revolve around the role of space application for the livestream and broadcast of space events, as well as in the role of space data for digitalization and gamification activities related to sports.